Even as the whole of Silicon Valley grapples with historic inflation, a bank crash, and mass layoffs, Google's woes stand apart. The explosion of ChatGPT and artificial intelligence more broadly has produced something of an existential crisis for the company, a "code red" moment for the business. Yes," Sundar Pichai, Google's CEO, told The New York Times. But Google employees are encountering another problem: "They took away the dried mango," says a project manager at Google's San Francisco office, whom I agreed not to name to protect the employee from reprisal. At least at that office, the project manager said, workers are seeing less of long-cherished food items--not just the mango, but also the Maui-onion chips and the fun-size bags of M&Ms.

Historical data can be an authoritative source of intel for a company looking to make smarter and faster decisions. When efficiencies are possible, it's best to use the tools available to achieve them. Today's recruiters need a more efficient workflow, which is driving the advancements being made in hiring tools, including the introduction of predictive analytics. In recent years, predictive analytics have become an essential tool for any recruiter looking to acquire top talent. Predictive analytics (PA) is the use of historical data to make better decisions for the future using artificial intelligence (AI) and machine learning (ML).